ABOUT
Hi, I'm Lisa, a French-British Creative Lead based in the French Basque Country, working with brands internationally.
I've spent the last 10+ years working across brand, campaigns and digital design, both in-house and independently. I've worked with startups and established brands across fashion, lifestyle, tech and consumer products, from developing identities and launching products to building campaign systems used at scale.
I think the strongest brand and creative work comes from a clear point of view, the courage to be distinctive and, most importantly, a deep understanding of who you're actually talking to. That's the part of creative direction I find most interesting: getting underneath the brief and potentially challenging it before deciding what the work should look like.
The work I'm most proud of is the work that enables other people to do their best work. From creating brand systems that give an entire business more autonomy and help teams ship better work, to bringing clarity back to a brand that's lost its way. And then there's one I really love: leading a team.
I've managed and mentored designers at different points in their careers, and I take real pride in championing talent and creating a creative atmosphere that's bubbling with ideas, inspiration and positive energy. That last point is particularly important to me.
If any of that sounds like the kind of creative partnership you're looking for, I'd love to hear from you.
I think the strongest brand and creative work comes from a clear point of view, the courage to be distinctive and, most importantly, a deep understanding of who you're actually talking to. That's the part of creative direction I find most interesting: getting underneath the brief and potentially challenging it before deciding what the work should look like.
The work I'm most proud of is the work that enables other people to do their best work. From creating brand systems that give an entire business more autonomy and help teams ship better work, to bringing clarity back to a brand that's lost its way. And then there's one I really love: leading a team.
I've managed and mentored designers at different points in their careers, and I take real pride in championing talent and creating a creative atmosphere that's bubbling with ideas, inspiration and positive energy. That last point is particularly important to me.
If any of that sounds like the kind of creative partnership you're looking for, I'd love to hear from you.
Selected clients and companies include:
Services
Creative Direction & Team Leadership
Creative strategy and direction, team leadership, mentorship and cross-functional collaboration, helping teams turn briefs into stronger creative work.
Brand Identity
Brand identities and brand evolution – strategy, visual language, typography, colour, logo and guidelines.
Campaign Art Direction & Design
Art direction and design for seasonal, product and brand campaigns across digital, print and social.
Marketing Creative
Retention and acquisition creative across email, paid, organic, print and out of home, alongside modular toolkits and campaign frameworks built for teams to use independently.
Digital & E-commerce
Website design, e-commerce UI and landing pages, from UX and visual direction through to developer handover.
Packaging Design
Label and packaging design across print and retail formats, with a strong eye for premium finish and shelf presence.
Creative strategy and direction, team leadership, mentorship and cross-functional collaboration, helping teams turn briefs into stronger creative work.
Brand Identity
Brand identities and brand evolution – strategy, visual language, typography, colour, logo and guidelines.
Campaign Art Direction & Design
Art direction and design for seasonal, product and brand campaigns across digital, print and social.
Marketing Creative
Retention and acquisition creative across email, paid, organic, print and out of home, alongside modular toolkits and campaign frameworks built for teams to use independently.
Digital & E-commerce
Website design, e-commerce UI and landing pages, from UX and visual direction through to developer handover.
Packaging Design
Label and packaging design across print and retail formats, with a strong eye for premium finish and shelf presence.
Reviews
"I’ve had the pleasure of working with Lisa for over two years now, and the quality of her work has consistently been outstanding. She has a rare ability to truly understand business objectives, not just the brief. She listens, supports, and challenges when needed, always with clear and thoughtful rationale. On top of that, she brings incredible talent and attention to detail, combined with professionalism, communication skills and work ethic that make her a real partner to work with. Honestly, working with Lisa sets the bar so high that it makes it hard to imagine working with anyone else. I couldn’t recommend her more highly."
– Marie-Sophie Ferrière, Marketing Director at Stellar Global (via LinkedIn)
"We brought Lisa on board to work on CRM design, but she contributed so much more beyond that during her time with us. She has top-tier technical skill, knowhow with design tools and process, and brilliant creative ideas and solutions. Her work raised the bar for our teams, inspired test ideas and delivered performance gains on key campaigns. I strongly recommend working with Lisa – she's a great talent and superb communicator."