LISA MALLINSON

LISA 
MALLINSON

CREATIVE LEAD

Making it pop with intention.

Brand & creative direction shaped by human insight,
strong craft and hands-on leadership.

UNDERSTORIES

SELF-INITIATED CREATIVE DIRECTION
‍Exploring brands through a human lens.
Understories, a personal creative project exploring brands through a human lens, featuring concept posters for Popsa, Spotify, Airbnb and LEGO.

THE REAL WINE CO.

Brand Strategy
& Identity System
The Real Wine Co. brand identity featuring wine packaging, logo design and campaign creative.

Popsa

Retention creative strategy &
scalable campaign systems
Popsa photobook with a mustard-yellow cover featuring a photograph of a road leading towards the Canadian Rocky Mountains.

Elixir Craft

Brand identity,
packaging & art direction
Elixir Craft beverage branding and packaging design featuring illustrated label artwork.

Heist Studios

Campaigns, ecommerce
& creative production
Heist Studios campaign creative featuring social content, illustration and product launch marketing.

Reiss

Digital design, UX optimisation
& ecommerce
Reiss digital campaign and e-commerce design for a premium fashion retailer.

UNDERSTORIES

SELF-INITIATED CREATIVE DIRECTION
‍Exploring brands through a human lens.
Understories, a personal creative project exploring brands through a human lens, shown through a Spotify concept poster featuring a vintage driver’s licence and earphones.

THE REAL WINE CO.

Brand Strategy
& Identity System
The Real Wine Co. brand identity featuring wine packaging, logo design and campaign creative.

Popsa

Retention creative strategy & scalable campaign systems
Popsa photobook with a mustard-yellow cover featuring a photograph of a road leading towards the Canadian Rocky Mountains.

Elixir Craft

Brand identity,
packaging & art direction
Elixir Craft beverage branding and packaging design featuring illustrated label artwork.

Heist Studios

Campaigns, ecommerce & creative production
Heist Studios campaign creative featuring social content, illustration and product launch marketing.

REISS

Digital design,
UX optimisation & ecommerce
Reiss digital campaign and e-commerce design for a premium fashion retailer.

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© 2026 Lisa Mallinson. All rights reserved.