MY ROLE
Brand Identity · Packaging · Label Design · Illustration · Typography · Art Direction · AI-assisted Production
The identity is rooted in a fictional narrative — the azure blossom, a rare imaginary flower whose nectar forms the brand's origin ingredient.
The typographic wordmark and monogram mark echo this: intertwined letterforms that mirror botanical forms, so logo and illustration feel like they come from the same world.
A single illustration anchors every label, with colour and product name differentiating each variant — keeping the brand tightly cohesive while allowing each bottle its own character.
Premium finishing techniques including foil stamping and textured papers were considered throughout to reinforce the craft positioning.
A seasonal concept exploring how the brand could translate into lifestyle imagery — placing the bottle within bright alpine landscapes to echo the purity and natural origins of the product. Natural light, soft colour and floral elements keep the packaging at the centre while building a coherent world around it.
A festive concept developed to explore how the brand could evolve at key retail moments. Richer tones, metallic finishes and dramatic lighting create a more celebratory presence while staying true to the core identity — with custom glassware concepts developed for each variant to reinforce the idea of crafted elixirs designed to be savoured.
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