I designed a series of animations for Heist Studio’s Black Friday marketing campaign in 2019. This project was briefed and completed within one week, under strict time constraints. 

The brief was to design a small series of illustrations to convey the main campaign message - “Why buy this item when you can buy revolutionary Heist products? Spend wisely this Black Friday”.

I decided to create a series of colourful animated illustrations to allow the ads to stand out from the clutter of Black Friday campaigns. Using the brand colour palette and combining animations with product cutouts, I created and adapted the following assets for advertising on Instagram, Facebook, Pinterest and a series of four emails.

Skill Set
Illustration / Animation 
Adobe Fresco / Photoshop / Illustrator / After effects