In July 2019, I collaborated with an expert in UX optimisation and a third party developers agency to optimise the front-end of the Heist studios website, finding design solutions that considerably improved the conversion rate. I reworked the navigation bar and fully redesigned the homepage, product pages, cart, mini-cart as well as the checkout pages.
I also designed and built multiple annexe pages such as the Shapewear finder, Help and FAQs and landing pages for each product category, regularly AB testing their design and strategy to improve their CVR.
Skill Set
UX & UI design / HTML & CSS coding
Sketch / Big Commerce / Shogun
Homepage
Product pages
Cart, Check out and FAQ
Landing pages & AB testing
