At Popsa, I led the creative direction of various direct mail campaigns centred around the end of summer and Black Friday promotions. Below, you'll discover a curated collection of campaigns tailored to re-engage existing customers.
The primary objective was to distinguish our direct mail from the typical marketing clutter, steering clear of the conventional appearance of promotional materials. Instead, we aimed to imbue them with the personal touch of letters and postcards, sent directly from our CEO to the recipients. This strategy was designed to prevent our materials from getting lost in the deluge of marketing flyers and, instead, make them stand out prominently. This concept led to the development of the three best-performing direct mail campaigns to date at Popsa.
Skill Set
Creative direction / Graphic Design / Illustration
Adobe CC Photoshop / Illustrator / Indesign
Credit
Copy (summer DM) – Ellana Blacher
Copy (Black Friday & Christmas DMs) – Amy Gould
