Logo & packaging design
AI-generated brief for the wordmark and packaging design of fictional premium non-alcoholic beverages brand, Elixir Craft.
English / Français
Self-initiated AI-generated creative brief for a logo, wordmark and packaging design, as well as art direction research for a couple of marketing campaigns. The creative process detailed below was facilitated using Artificial Intelligence tools, specifically Chat GPT and MidJourney.
Brief – Chat GPT
Wordmark Design – Adobe Illustrator
Packaging Design – Adobe Illustrator + Fresco + Photoshop
Art direction – MidJourney + Adobe Photoshop
”Brief
ElixirCraft Beverages, a cutting-edge player in the premium drink sector, is launching a new line of artisanal beverages. The client seeks a dynamic and visually captivating packaging design that places a strong emphasis on creative typography. The goal is to communicate the essence of the beverages through elegant and expressive lettering, establishing a unique visual identity in a competitive market. (…)”
“Wordmark design
Boldly communicate the premium quality and artisanal craftsmanship of Elixir Craft through typography. Let the letters tell a story of taste, sophistication, and the fusion of natural elements. (…)”
Skill Set
Graphic design / Illustration / Packaging design / Art direction
Photoshop / Illustrator / ChatGPT / MidJourney
WORDMARK & LOGO DESIGN
PACKAGING DESIGN
In the creation of the packaging, I wanted to showcase the fictional primary ingredient, azure blossom nectar, on the packaging, accentuating the distinctiveness of the product and the craftsmanship involved in crafting Elixir Craft beverages. The following excerpt from the brief served as the foundation for developing the background illustration featured in the bottle label designs :
“(…)While each elixir is distinct, there is a common base ingredient—a rare, rejuvenating nectar sourced from the mystical Azure Blossom, known for its unique taste and transformative properties.(…)”
SPRING CAMPAIGN ART DIRECTION
Utilising the AI tool MidJourney, I proceeded to generate a collection of images to assemble a set for Elixir Craft's spring campaign. In one of the images crafted, I seamlessly integrated the bottle, providing it with contextual relevance within a vibrant mountain backdrop.
limited edition CHRISTMAS PACKAGING & CAMPAIGN ART DIRECTION
Subsequently, I ventured into designing a limited edition Christmas packaging for Elixir Craft, employing richer hues and lively foil stamping to infuse a festive flair that ensures prominence on store shelves. In terms of art direction, I opted for a velvety dark backdrop, strategically enhancing the visibility of both the packaging and beverage colours. I then employed AI to generate a diverse series of glasses, each uniquely shaped for each specific drink. These glasses were seamlessly integrated into the dark setting, along with small hints on the suggested ingredients to pair each beverage with.
Below are the series of glasses mentioned above, that I generated using AI tool MidJourney.
