Reiss

Digital design, UX optimisation
& ecommerce

Leading high-volume digital marketing output and a self-initiated UX optimisation programme at one of Britain's most recognised fashion retailers — work that would later inform the brand's new e-commerce platform following its acquisition by the Next Group.

MY ROLE

Senior Designer

Digital Marketing · Paid Media · Campaign Design · UI Design · UX Research · Benchmarking · Team Leadership · Mentorship

Pinterest ad creative for Reiss featuring luxury fashion accessories and campaign photography.

THE CHALLENGE

A global fashion brand operating at significant scale, with marketing design output spanning paid media, CRM, website and campaign assets across every channel. Alongside the day-to-day, there was a broader opportunity: the e-commerce experience had room to improve, and no one had yet mapped what that would take.

THE APPROACH

I led all digital marketing design while simultaneously developing a comprehensive UX optimisation programme — benchmarking 51 fashion and luxury e-commerce platforms, identifying structural improvements across navigation, product pages and checkout, and building the case for investment in a redesigned digital experience. The programme was presented to senior leadership and ultimately contributed to the business case reviewed by the Next Group during acquisition.

Digital campaign banners created for Reiss fashion collections across ecommerce and marketing channels. / Homepage design for Reiss showcasing seasonal campaigns, product collections and promotional content.

DIGITAL MARKETING

High-volume creative output across paid social, display, homepage and campaign assets — delivering at pace across Pinterest, Facebook, Instagram and the Reiss website while maintaining the brand's refined visual identity across every channel and format.

E-COMMERCE UX OPTIMISATION

A benchmarking analysis of 51 fashion and luxury platforms informed a series of UI proposals covering mobile navigation, product pages and checkout — developed with conversion and clarity as the primary objectives. The resulting deck was presented to the CEO and CCO, used to build the internal case for a new site, and later referenced by the UX team responsible for the Reiss redesign following the Next Group acquisition.