Art Direction
& Design

Launch campaign for Heist Studios’ first collection of underwear during the 2020 lockdown.

English / Français

In March 2020, Heist Studios needed assets for the launch of their first collection of underwear. During the first week of lockdown, without being able to hire models or a studio, I directed a photoshoot with a photographer in my apartment.
I handled the entire post-production of all launch and sustain assets for the website, social media and email.

You will also find below behind-the-scene shots that were used on the Heist Studios social media accounts as teaser creative, ahead of the launch.

Skill Set
Photoshoot art direction / Photo retouching and editing / Graphic Design / Animation
Adobe CC Photoshop / Illustrator / After Effects / Indesign / Shogun / Big Commerce / Klaviyo

Credit
Photographer – Will Sleigh