Branding
& Web design

Visual identity for CO.LAB.12, a customer collaboration initiated by Heist Studios to launch its first collection of knickers.

English / Français

I created the visual identity and all marketing collateral for this project. I built a sign-up web-portal, the “creators'“ webpage, a progress tracking page and designed emails, website banners, a press release and social media assets.

The brief was to create a futuristic Heist “sub-brand“, with a drastic visual contrast from the main brand identity.
Whilst I understood the importance of this project standing out on social media with distinct visuals, it was also essential to me to tie it back in with the main brand.

To do so, I used elements of the Heist brand book, such as the font and colour palette, to ensure this project would not look like a re-branding but more of an interesting new approach to a product launch.

Skill Set
Art direction / Web design / Animation / Illustration / Editorial graphic design
Adobe CC Photoshop / Illustrator / After Effects / Indesign / Shogun / Big Commerce / Klaviyo