In September 2019, Heist needed a packaging update. The main goal was to reduce the amount of packaging elements for each product and ensure everything was fully recyclable. Collaborating with the operations and supply chain manager, I redesigned every element of Heist Studios products’ packaging: tights, shapewear and in 2020, underwear.
I saw this project as the perfect opportunity to assert the visual identity of the brand and give it the bolder personality the "revolutionary shapewear, tights and underwear" tagline deserved.
Below you will find the digitally drawn photoshop mock-ups I presented to the team for approval ahead of the packaging change. You will also find elements of the photoshoot I co-directed with the creative lead, with no budget, in the office. I then retouched and edited these photos to create still and animated assets to present the new packaging on social media.
Skill Set
Packaging design / Graphic design
Adobe CC Photoshop / Illustrator / Indesign
In December 2020, this packaging, which was originally designed for digital sale, needed to be adapted for wholesale distribution. I adapted the back of the sleeve to include imagery, USPs and product information. You will find both versions below.
